Taking A Hard Look At Advertising Budgets
What percentage of annual advertising budget will be invested in the following:
Internet TV radio newspapers magazines phone books booth advertising in banks / buses / metro Post advertising in conjunction with wholesalers, retailers or other businesses?
Sales Promotion – If it is necessary for business activities may include sales promotion advertising and promotion plan, such as:provision of free samples
Coupons
point of purchase demonstrations of products
Marketing Materials – Any kind of a business should try to always include some of these in their promotion plans. The most common material is the marketing business cards, brochures, pamphlets, promo items, leaflets and information sheets service.
